Interesting thoughts from a marketing executive

I got this today in my http://www.waxcoach.com/ newsletter. It has some interesting thoughts from a non-educational perspective.

To Blog or Not to Blog?
Written by Bonnie Harris

“To blog or not to blog” seems to be the modern day version of Hamlet’s famous soliloquy. We’re all told that “you need a blog” and it seems like a simple task. But once started it turns into a hopelessly futile commitment with no short-term gain. So this month we look at the reasons for blogging, how to make the blog easy to do and why blogging may or may not be for you.
First of all, and this is something I learned the hard way, don’t expect ANY results from your blog in the first six months if not year. Although search engines do pick up blogs much faster than normal copy on a website you have to understand that like any other branding mechanism it takes a while for blogs to work. And because internet promotion is organic you can’t manage it as easily as you might an ad campaign or even a traditional public relations campaign. Blogs work by the laws of ATTRACTION rather than promotion. But once they get going it’s amazing what can happen. I was on a shoot the other day and the broadcaster casually mentioned how much she liked my blog. Huh? I had never met her before. Talk about credibility. My blog’s been up for about nine months now.

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